Burger Law operates in one of the most competitive areas of local search and digital marketing: personal injury law.
After disappointing experiences with previous agencies, the firm came to Web Design & Company looking for stronger search visibility, more qualified leads, and a brand that prospective clients could trust during difficult situations.
The work combined legal SEO, content depth, intake paths, web design, branding, paid promotion, social media, and lead tracking around one question: how could Burger Law compete more clearly in St. Louis while expanding its reach across Missouri and Illinois?
Services
- SEO
- Content Marketing
- Web Design
- Branding
- Digital Marketing
The Challenge
Competing where legal searches are crowded and expensive
Personal injury marketing in St. Louis is highly competitive, with law firms competing for some of the most commercially valuable searches in the market.
Burger Law needed more than individual campaigns. The firm needed a stronger brand, a more effective website, better search visibility, deeper content, and a clearer understanding of which channels were producing the leads it actually wanted.
WDAC approached those needs as connected parts of the same digital strategy rather than isolated marketing services.
Legal SEO + Content Foundation
Building visibility around injury searches, FAQs, and local relevance
Burger Law’s initial SEO goal focused on strong local visibility for competitive personal injury searches in St. Louis, including terms related to personal injury, car accidents, and truck accidents.
WDAC supported that strategy through content, FAQs, link building, local SEO, and broader geographic targeting.
The work connected search engine optimization, content depth, local relevance, and regional expansion inside one legal marketing strategy without reducing the project to rankings alone.
Legal content
FAQs and service content helped answer common questions from search-driven visitors.
Local visibility
The strategy started in the competitive St. Louis personal injury market.
Regional reach
After St. Louis, targeting expanded across Missouri and Illinois.
Search-to-Intake Website
A high-content law firm site built around trust and action
Burger Law needed a website capable of doing more than presenting attorney bios and contact information.
The site needed to support thousands of pages of legal content, answer common questions, work across mobile and desktop devices, and guide visitors toward appropriate conversion points.
The visual system used dark blues, indigo tones, and an orange accent while the website work also improved mobile responsiveness, speed, and overall usability. Those technical and UX details mattered because prospective clients often entered through search.
Content depth
The site had to support a large library of legal information and FAQs.
Client paths
Navigation and calls to action helped visitors move from research to contact.
Technical support
Mobile responsiveness, speed, and usability supported search-driven visitors.
Measurement + Campaign Support
Tracking which channels produced useful opportunities
Search was only part of Burger Law’s digital presence.
The broader marketing program also included organic and paid social media, targeted promotions, newsletters, content distribution, Facebook advertising, and other campaigns designed to increase visibility and engagement around the firm’s legal services.
Advanced lead tracking and custom analytics helped connect those efforts with the opportunities the firm wanted most, giving Burger Law a clearer view of performance across channels.
Branding
A recognizable legal brand supporting search and campaigns
WDAC helped develop a more consistent visual and marketing identity for Burger Law, including logo and brand direction, supporting design materials, advertising, media outreach, and content.
The goal was to create a recognizable identity that could remain consistent across the website, search-focused content, paid campaigns, social media, and other client-facing materials.
Connected Legal Marketing
Search, content, tracking, brand, and intake paths in one system
The Burger Law work combined search visibility, content depth, website design, paid promotion, social media, branding, and lead tracking around a highly competitive St. Louis legal market.
Rather than treating those channels separately, the strategy connected them around the firm’s broader goals: stronger visibility, more useful lead paths, clearer channel measurement, and a recognizable legal brand across Missouri and Illinois.
Legal web design
Build a website and marketing strategy around your firm
Legal websites need to support more than appearance. Web design, search visibility, content, branding, and conversion paths all influence how prospective clients discover and evaluate a firm.