Shirt.Co started as a local custom apparel and promotional products company that struggled to generate meaningful visibility or leads for its core services.
The project was not primarily a storefront refresh. Shirt.Co needed ecommerce SEO, search-focused product and service paths, useful content, quote flows, and lead reporting that could show which channels were producing strong opportunities.
Web Design & Company rebuilt the digital foundation around ecommerce SEO, content, web design, development, branding, paid support, and custom lead reporting. Over the next two years, Shirt.Co grew from a local startup into a nationally marketed brand, while quote requests increased from roughly 1–2 per week to 15–20 per day.
Services
- Ecommerce SEO
- Content Marketing
- Web Design
- Web Development
- Branding
The Search Problem
Giving custom apparel demand somewhere better to land
Before working with WDAC, Shirt.Co had difficulty ranking or generating leads for its major services.
The business had a large range of custom apparel, branded merchandise, printing, promotional products, and related services, but visitors and search engines needed clearer ways to understand those offerings.
The challenge was not simply to make an ecommerce site look better. The digital platform needed to organize product and service intent, create more useful landing destinations, turn search traffic into quote requests, and give Shirt.Co room to compete beyond St. Louis.
Ecommerce SEO + Content Spine
Building from local apparel searches toward national demand
The SEO strategy began with strong local and geo-targeted visibility around St. Louis and St. Peters, Missouri.
That local search foundation generated leads that supported broader expansion into national search markets. As the website matured, content and product/service architecture helped Shirt.Co speak to different search intents instead of sending every visitor through the same generic path.
As the strategy grew, Shirt.Co began targeting higher-value commercial terms around services such as union printing, fast-turnaround apparel, custom printing, promotional products, and related searches with national demand.
Local foundation
Geo-targeted visibility around St. Louis and St. Peters created the starting point.
Commercial intent
Service and product content expanded around searches with stronger buying intent.
National reach
The site structure supported growth beyond the original local market.
Product + Service Paths
Creating pages around how customers search, compare, and request quotes
Shirt.Co needed a website that could showcase the quality of its work without burying visitors in a large catalog of services and product options.
The site was structured around clearer navigation, product exploration, quote requests, and content that supported both search visibility and customer decision-making.
Visual examples were paired with copy explaining custom apparel, branded merchandise, printing, promotional products, and related services. That gave different customer searches a more relevant page, not just a general apparel website.
Search structure
Product and service paths helped different apparel searches land in more relevant places.
Customer education
Content explained services and options before visitors requested a quote.
Quote paths
Calls to action and forms turned exploration into clearer next steps.
Quote Flow + Lead Reporting
Connecting search demand with measurable quote opportunities
The project included development work designed to make ordering and lead generation more useful for both customers and Shirt.Co’s internal team.
WDAC developed custom forms to guide prospective customers through the inquiry process and support bulk-order requests. Separate ecommerce development supported additional product sales, including a WooCommerce storefront and API integrations used to simplify payment workflows.
Custom lead reporting helped Shirt.Co identify which marketing and SEO channels were producing the strongest opportunities and where additional investment made sense.
Growth Signals
Search, content, ecommerce, and tracking working together
The website, search strategy, ecommerce capabilities, content structure, and marketing systems supported major growth over the first two years of the partnership.
1–2 Quote Requests Per Week
Before the new site and marketing strategy.
15–20 Quote Requests Per Day
After the website and SEO program gained traction.
National Market Expansion
Growth beyond the original St. Louis market.
More Than Doubled Revenue
As local visibility expanded into broader national search.
Available project material and the client testimonial support the quote-request increase and broader sales and lead growth. The results came from the connected website, search, ecommerce, content, branding, and marketing strategy rather than any single channel alone.
Brand + Marketing Support
Making the brand credible as search reached a wider market
Shirt.Co’s transition from a local company to a national brand included multiple logo and branding iterations designed to reinforce a creative, approachable, and quality-focused identity.
While the organic search strategy developed, paid social media campaigns helped reach new audiences and build awareness across different customer groups.
The brand and marketing work supported the search and ecommerce strategy by making the company feel consistent as more prospective customers discovered Shirt.Co outside its original local market.
Brand evolution
Logo and identity iterations helped the company present a clearer, more flexible brand.
Paid social support
Social campaigns supported awareness while organic search gained traction.
Ecommerce web design
Build an ecommerce platform around how your business sells
Ecommerce websites need to support more than product pages. Search visibility, quote paths, custom ordering tools, content, and technical development all influence how customers find, understand, and buy from a growing business.